Commercial
How Brigade Group is Building Vibrant Office Communities: 5 Tips to Increase Tenant Engagement
February 25, 2025
Tenant engagement goes beyond designing and staging events. It provides a welcoming setting for tenants to connect with the community. By paying attention to employee engagement programs, property managers can create long-term relationships that motivate the occupants to self-engage in developing a community culture. Such efforts' impacts go beyond satisfaction; they encourage tenant retention, productivity, and well-being.
Tenant engagement refers to a lively community inside a property. It is far from doing regular business because it helps tenants feel more satisfied with their office space and find a sense of belonging. Engaged tenants are bound to renew leases, become involved in activities and add value to the community.
At Brigade Group, creating rich, nurturing and inclusive communities at work is a cornerstone of our philosophy. As part of celebrations to mark special seasons such as Diwali, Onam and Christmas events, we have created some dynamic tenant engagement activities that relate deeply with our customers, creating high-quality areas full of memorable experiences.
How Brigade Group is Building Vibrant Office Communities
Brigade Group is working to create vibrant office communities with more than just physical structures. We intend to involve belongingness, teamwork and well-being through intentional community-building activities. Whether insightful workshops, or engaging cultural activities, we aim to create environments where tenants work and thrive.
Every interaction, from casual conversations in green spaces to meaningful engagements in curated events, enhances tenant engagement and strengthens relationships. This commitment to a well-rounded tenant experience makes Brigade Group stand out in this domain.
Festive Celebrations as a Cornerstone of Community Building
Nothing unites people more than the festive celebrations to evoke joy and brotherhood. Brigade Group taps into the universal appeal with its programs and encourages bonds in each community. Festivals are colourful and strongly rooted in all cultures, making people feel like they are a part of them.
Diwali: Celebrating Culture Through Craft
Diwali celebrations at 10+ parks in Bengaluru showcased the rich cultural immersion in the festival. Every activity brought tenants to be a part of making festive decorations, thus touching the rich flavour of Diwali:
- Rangoli-Making Workshops: Employees were guided through a step-by-step process of making rangoli designs to add a personal touch to festive decorations.
- Potter's Wheel and DIY Décor: Tenants ventured into their creative selves by making diyas, tea light holders and lamps. The workshops insisted on hands-on interaction, wherein participants could create keepsakes.
- Origami Corners for Modern Festive Decor: A modern take on festive decoration, allowing tenants to create custom paper decorations for their homes.
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Christmas: A Blend of Tradition, Community, and Innovation
Christmas events by Brigade Group are engineered to create wholesome, comprehensive and delightful experiences. This blends time-old traditions with some contemporary activities:
- Tree Lighting Ceremonies: Events were conducted on multiple campuses, where carol singing and freshly baked plum cakes prepared by Brigade’s in-house clubs were shared. The ceremonies addressed the importance of community spirit and the bliss of ushering in the festival season.
- Sweet Shout-Out Boards: Colourful message boards encouraged employees to share prayers, good wishes and festive greetings to inculcate a personalised touch into the celebrations.
Partnering with the Best: Elevating Festive Experiences
Partnerships with local brands and artisans add to community-building activities, presenting exceptional opportunities to engage, learn and create:
- Eleven Bakehouse: With an emphasis on an artisanal approach, Eleven Bakehouse brought cake decoration workshops to five of the campuses in Bengaluru. Participants had the chance to create beautiful personal treats they could take home.
- GreenKraft by Industree Foundation: Pop-up Christmas markets sell handmade, natural and recycled items. Each purchase went directly to supporting women artisans and enhancing sustainability.
- The Board Game Co.: The AR-enabled Christmas treasure hunt designed a gamified problem-solving event with festive fun, uniting technology and corporate tenant engagement.
- The Culinary Lounge: In Hyderabad, gourmet workshops inspired by the "MasterChef" format encouraged creativity and camaraderie, keeping tenants engaged.
- Karnataka Rajyotsava: In Bangalore, Brigade Tech Gardens celebrated this state festival with vibrant performances and activities, paying homage to the vibrant culture of Karnataka.
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Commitment to Sustainability
A guiding principle in Brigade’s office community initiatives is sustainability. Key efforts include:
- Digital registrations and event management tools.
- Partnership with green brands such as GreenKraft to ensure sustainability and responsible consumption.
- Green spaces and urban gardens in office complexes.
Through a thoughtful blend of cultural celebrations, collaborations, and sustainability initiatives, Brigade has fostered dynamic, inclusive, and vibrant office communities. By prioritising tenant well-being and engagement, Brigade has created an environment where businesses thrive and connections flourish.
Building a vibrant community goes beyond physical spaces and requires ongoing efforts to engage tenants in meaningful ways. Here are five key strategies to enhance tenant engagement and strengthen workplace communities.
5 Tips to Increase Tenant Engagement
Engaged tenants create vibrant, thriving communities. From cultural celebrations to tech-driven interactions, here are five effective ways to boost tenant engagement and build a more connected community.
1. Prioritise Festive and Cultural Activities
Festivals and cultural events create shared experiences that bring people together. Here’s how to make them impactful:
- Host inclusive celebrations that cater to diverse cultural backgrounds.
- Include engaging activities like workshops, competitions and live performances.
- Plan the events around festivities, which narrate the experience and creativity of tenants.
- Social media and internal channels provide the best window to exhibit the celebration's highlights, pride, and togetherness.
2. Leverage Technology to Enhance Engagement
Technology is a great difference-maker for connected office communities. The following are some options that can be considered:
- The building should have an app, especially for tenant engagement, to make communications, event sign-up and feedback-sending convenient.
- Surveys, polls and virtual gatherings can be done through digital media.
- Gamification can be integrated into employee engagement programs through leaderboard rewards to drive participation.
- Common areas should provide free Wi-Fi so individuals can work while enjoying the freedom to socialise.
3. Collaborate with Local Brands and Artisans
Collaborations between local businesses and artisans provide unique tenant engagement ideas.
- Organise pop-up markets and exhibitions that comprise handcrafted goods.
- Housing skill-based workshops led by experts in the locality, such as pottery, painting, or cooking.
- Offering exclusive discounts on products or services from local partners.
- Support local businesses and create diverse experiences for tenants.
4. Create Wellness and Team-Building Programs
Wellness and team-building activities are ways to enhance the contentment of tenants and build better relationships.
- Intellectual and physical well-being are to be dealt with by holding yoga and meditation sessions.
- Escape rooms and other adventure activities in the interest of team-building exercises.
- Health talks by nutritionists, psychologists and fitness coaches.
- Proper fitness infrastructure must be available regarding the gym, seating arrangements, etc.
5. Embed Sustainability in Everyday Practices
Sustainability isn’t just a trend. It’s a way to build engaged and responsible communities. Steps to achieve this:
- Implement energy-saving measures like LED lighting and motion-sensor systems.
- Promote carpooling and cycling to reduce carbon footprints.
- Organise “green” challenges, such as achieving zero waste for a month.
- Involve tenants in tree-planting drives and other environmental initiatives.
Conclusion
The festive initiatives by Brigade Group stood out for their thoughtful mix of tradition, innovation and community-building activities. Partnerships with visionary brands, involvement of tenant feedback and sustainability has given the team experiences that hit the spot and resonate with their tenants.
This initiative underlines the commitment of Brigade Group to creating lively campus communities through culture, relationship building, and memories that will last.
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